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transcosmos launches a Chinese-version of its 5A Loyalty Diagnostics Service website

Driving an initiative towards offering a multilingual 5A Loyalty Diagnostic Service across the globe

transcosmos inc. (Representative Director, Co-presidents: Koichi Iwami, Masaaki Muta) is pleased to announce that the company has launched a Chinese-version of its 5A Loyalty Diagnostic Service website (https://www.pkmarketing.jp/zh/), which assists businesses in developing their loyalty marketing strategies.

* Select your preferred language from Language Switcher displayed on the right on the homepage.
Visit here for the 5A Loyalty Diagnostic Service Chinese website: https://www.pkmarketing.jp/zh/

The 5A’s is a new customer path proposed in “Marketing 4.0/5.0” by Phillip Kotler. In March, 2019, transcosmos formed a business alliance with MarkPlus Inc., an Indonesian marketing consulting and research firm founded by Hermawan Kartajaya, the co-author of “Marketing 4.0./5.0.” Since then, transcosmos has been offering the 5A Loyalty Diagnostic Service - its proprietary loyalty marketing service suite - with the exclusive right to use the measurement based on the 5A’s in Japan.

The 5A Loyalty Diagnostic service is a brand loyalty diagnostic service that was developed based on the 5A’s concept. With the service, businesses can quantify and visualize the result of comparative diagnosis with their competitors at one-stop. Based on the result, transcosmos will perform a comprehensive review on various aspects; including clients’ market position, marketing communication, and customer touchpoints both before and after purchases. Drawing on the findings, transcosmos will help clients over the medium-to-long term enhance and execute their loyalty and CX strategies with a goal to foster brand advocates – brand promoters and fans – thereby increasing their sales and customer loyalty.

transcosmos has its centers and subsidiaries in cities across China, including Beijing, Shanghai, Tenzin, Dalian, Guangzhou, Shenzhen and more. From these locations, the company offers diverse services that are tailored to the needs of the Chinese market based on its clear understanding of local culture and characteristics. In partnership with transcosmos China, the company rolled out the 5A Loyalty Diagnostic Service in October 2021 in the market.

(reference: https://www.trans-cosmos.co.jp/english/company/news/211011.html)

The new Chinese-version website features 5A Loyalty Diagnostic Service introduction. Other articles, including interviews with industry leaders and seminar information that are available in the Japanese website, will be posted on the Chinese website soon.

* About “Marketing 4.0/5.0”

Books by Philip Kotler and his team. Philip Kotler devised the 5As model, a completely new customer journey framework to achieve human-centered marketing. Philip Kotler is known as the Father of Modern Marketing and God of Marketing for his concise and specific explanation of marketing concepts that change over time.

*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.

*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 173 bases across 28 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients' excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.transcosmos.co.jp/english/

【Reference】 Below are some of the contents available on the Chinese-version website.
●About the ideal patterns of 5A(https://www.pkmarketing.jp/zh/articles/5als_02_zh/)

About 5A Key Indicators: PAR/BAR(https://www.pkmarketing.jp/zh/articles/5als_02_zh/)

●About perception diagnosis (1)(https://www.pkmarketing.jp/zh/articles/5als_03_zh/)

●About perception diagnosis (2)(https://www.pkmarketing.jp/zh/articles/5als_03_zh/)

●About CX diagnosis(https://www.pkmarketing.jp/zh/articles/5als_04_zh/)

Media Relations:

For enquiries from members of the media,

please email us at marketing@transcosmos-cn.com

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