Home>Company News>2016>transcosmos Releases Startup Kit for VR Promo Using 360 Panoramic Images

transcosmos Releases Startup Kit for VR Promo Using 360 Panoramic Images


Drives VR Promo by Offering End-To-End Support from Call-To-Action Setting to Conversion Tracking at One-Stop

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) releases “360 VR Contents Startup Kit”. The kit offers end-to-end services ranging from development and distribution of Smartphone app (Android/ iOS) and web contents that realize virtual reality (VR) experience with using 360 panoramic images, to analysis reporting.

As YouTube and Facebook now support 360 panoramic VR video, businesses are becoming keen on leveraging VR promotions not only for gaming but also for advertisement and marketing.

To meet the growing demand for VR promotions, transcosmos starts offering all necessary services to run VR marketing and promotional campaigns at One-Stop. The services include photo, video and CG data processing, Call-To-Action setting (CTA: link from a certain point on an image to a different photo, video or webpage), UI and home screen designing, Smartphone app development, contents distribution and analysis reporting.

Using VR development tool “InstaVR”, developed and provided by InstaVR Inc. (Headquarters: Tokyo, Japan; Founder & CEO: Hiroyuki Haga; hereafter, InstaVR), as an authoring tool, transcosmos’s dedicated VR team based in its Tokyo Main Office and transcosmos Vietnam Co., Ltd. (Headquarters: Hanoi, Vietnam; President: Yohei Koumura; hereafter, transcosmos Vietnam) work on planning, development and distribution of the VR promotions, enabling the businesses to run promotions created from 360 VR contents in a month at the earliest.

By tracking conversions to understand how effectively the set CTAs lead to valuable customer activities such as inquiries and phone calls and analyzing the contents using heat map, the new service helps visualizing and improving the performance and contents of the promotion.

With this service, businesses can offer 360 panoramic VR experience to their customers through their Smartphones, tablets and PCs. transcosmos is confident that the service will become popular especially among travel, real estate and event industries as they can use the 360 Panoramic Images to introduce their hotels and nearby tourist spots as well as for virtual store or factory tours.

■ 360 VR Contents Startup Kit

VR contents planning & Data processing

Adjust, trim and resize provided data (up to 5 photos and 1 video data)

*Price for simple panoramic photo/ video shooting starts from 50 thousand yen


CTA setting. Designing UI, home screen, icon and etc.

VR contents distribution

Distribution to Smartphone app (Android, iOS) or to website

*Distribution to website requires additional charge of 35 thousand yen/ month

Analysis reporting

Report on view counts and various conversion tracking results including page transitions using CTAs.
Contents analysis using heat map

360 VR Contents App (Android/ iOS) example “transcosmos Ho Chi Minh Center VR Tour App”

360 VR Contents App (Android/ iOS) example “transcosmos Ho Chi Minh Center VR Tour App”

360 panoramic photo and video tour introducing transcosmos Ho Chi Minh Center and nearby tourist spots
             (various CTAs set including a link to inquiry page and to phone app)


Split screen mode for VR goggle

Viewed area analysis using heat map
 (InstaVR admin page)

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our client companies by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, Back office service for HR/Financial/Sales, Order Management/SCM, System Development & Operation etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Developing & Operating Website, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue Operational Excellence by providing these services through our 159 locations in 28 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Service to deliver our clients companies’ excellent products and services to consumers in 45 countries around the globe. transcosmos aims to be the “Global BPO Partner” of our client companies, providing them with high quality BPO services on a global scale.

Media Relations:

For enquiries from members of the media,

please email us at marketing@transcosmos-cn.com

Back to Homepage<<

News Release