Home>Company News>2017>Dentsu Digital and transcosmos form a business partnership Establishes a new company, “Dentsu Digital Drive” on September 13, 2017

Dentsu Digital and transcosmos form a business partnership Establishes a new company, “Dentsu Digital Drive” on September 13, 2017


Enhances a support structure for the ever advancing digital marketing sector

Dentsu Digital Inc. (Headquarters: Tokyo, Japan; Chief Executive Officer Norihiro Kuretani; hereafter, Dentsu Digital) and transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; hereafter, transcosmos) are pleased to announce that they have formed a business alliance and established “Dentsu Digital Drive Inc.”, a new company aimed at strengthening support for businesses’ digital marketing operations, on September 13, 2017.

Enterprises are ramping up their efforts in digital transformation, and to become successful, it is crucial to prepare advanced technical capabilities as well as have a diverse range of operational capabilities in order to implement digital marketing tools as well as utilize big data. Given such circumstances, enterprises are looking for experts who can execute digital marketing by leveraging data, system and creative contents more than ever before, whilst the needs for accumulating digital marketing know-how, systemizing operations, and strengthening the operational framework are growing. In addition, enterprises are calling for on-site operations support as well as remote support services.

Understanding the business needs, Dentsu Digital and transcosmos have agreed to form a business partnership with the aim to build a value chain for digital marketing support operations. Dentsu Digital is proud of its sophisticated and precise planning capabilities that are based on “People Driven Marketing”, its unique, “People-centered” integrated framework which combines and improves all marketing tactics Dentsu Group owns. transcosmos has a solid proven record in designing digital marketing operations, and operating large-scale projects by aligning onsite, nearshore and offshore centers. Together, Dentsu Digital and transcosmos help clients further grow their businesses by strengthening their operational framework, ranging from strategy planning to execution, blending the strengths of the two companies whilst sharing respective knowledge and resources.

Through operating the new company together, the two companies will build models and develop patterns to standardize operations by utilizing highly sophisticated digital marketing tools, as well as developing new services in RPA (Robotic Process Automation) field, using AI and cognitive technologies.

<Business Alliance>

  • ● Implementation of, and operations support for digital marketing tools
  • ● Joint-development of new businesses in digital marketing field
  • ● Development and operations of e-commerce websites and corporate websites
  • ● Social media creation, application development, operations and monitoring, research and analysis, etc.
  • ● Joint-development of AI and RPA related services
  • ● Joint sales activities and human resource sharing for the above areas
  • ● Joint-operations of the new company

New Company Profile

Company Name:                           Dentsu Digital Drive Inc.
Headquarters:                               1-8-1, Higashi Shinbashi, Minato-ku, Tokyo, Tokyo, Japan
Capital:                                          50 million yen
Investment ratio:                           Dentsu Digital Inc. 51%, transcosmos inc. 49%
Representative:                              President and CEO Hiroki Saito
                                                       (Director, Process Innovation Department, Digital Transformation Division, Dentsu Digital)
Founded:                                       September 13, 2017
Service Commencement Date:      October 1, 2017
Business:                                        Design patterns for digital marketing tool operations, AI automation tool development, etc.

Dentsu Digital Company Profile

Company Name:                           Dentsu Digital Inc.
Headquarters:                               1-8-1, Higashi Shinbashi, Minato-ku, Tokyo, Tokyo, Japan
Representative:                             Chief Executive Officer Norihiro Kuretani
                                                      President and COO Yoshihisa Suzuki
Capital:                                          440 million yen
Founded:                                       July 1, 2016
Business:                                       Digital marketing-related services including consulting, development and implementation, operations and execution

transcosmos Company Profile

Company Name:                           transcosmos inc.
Headquarters:                               3-25-18, Shibuya, Shibuya-ku, Tokyo, Japan
Representative:                             President and COO: Masataka Okuda
Capital:                                          29,065.96 million yen
Founded:                                       June, 1985
Business:                                       Contact center services, digital marketing services, business process outsourcing services,e-commerce one-stop services, etc.

Media Relations:

For enquiries from members of the media,

please email us at marketing@transcosmos-cn.com

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