Home>Company News>2014>transcosmos Agrees to a Capital and Business Alliance with UNQ to Enter E-Commerce Distribution Business

transcosmos Agrees to a Capital and Business Alliance with UNQ to Enter E-Commerce Distribution Business


Alliance with UNQ, One of China’s Largest E-Commerce Distributor Specific for Cosmetic/Personal Care Product, transcosmos Expands Distribution Channel for Major E-Commerce such as Alibaba Group, JUMEI, The Store, JD.com.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; SE First Section: 9715; hereafter, transcosmos) has agreed to a capital and business alliance with UNQ (Headquarters: Shanghai, hereafter, UNQ), a Chinese Cosmetics & Personal Care Products E-Commerce Distributor.

E-Commerce market in China has maintained a steady growth of 30%, estimated at 30 trillion yen. As for the B2C market, presence of online retail wholesalers (businesses do not have a brick-and-mortar stores and supply products for online retailers) such as JUMEI, The Store, JD.com are increasing in addition to mall listing style businesses (business opens E-Commerce store of its own in an E-Commerce mall), represented by TMALL of Alibaba Group, providing diversity of outlets. In addition, market share of cosmetics & personal care products for the Chinese E-Commerce is estimated at 2.5 times more than in Japan, which is roughly 1.53 trillion yen. Brands outside of China, such as Japanese products, have increased from heightened safety awareness. (Survey data: transcosmos)

UNQ is the distributor for Japanese/Korean Cosmetics & Personal Care products. As the official E-commerce representative of the brand, they are in charge of the wholesale and sales promotion for China’s major online retailers such as JUMEI, The Store, JD.com, etc. In addition, B2C sales will be provided by running operations such as brand flagship store for TMALL and their own UNQ flagship store. UNQ is one of China’s largest distributors in the market that specializes in E-Commerce business for Cosmetics & Personal Care.

Comment by President and COO, transcosmos Masataka Okuda

“transcosmos has offered an end-to-end E-Commerce solution that provide website development/operation, web promotion, fulfillment and customer care in China for client looking to opening business on TMALL or creating their own website. By capital and business alliance with UNQ, transcosmos will enter direct commercial distribution of the E-Commerce market for online retailers. By doing this, distribution/sales of clients’ products will be possible for diverse sales channel and we will be able to offer high quality services who are interested in E-Commerce business in the Chinese market. By absorbing the know-how of online wholesale and sales promotion of UNQ, we hope to implement the knowledge to other industries and countries in the future.”

Comment by President, UNQ Wang Yong

“UNQ’s main trading partner JUMEI, JD.com, VIPS, Alibaba are gaining attention in the IPO in the United States, symbolizing the growth of Chinese E-Commerce businesses. UNQ itself has also achieved high growth in business as the leading Cosmetics & Personal Care online retailer by strengthening our promotion system. With the capital and business alliance with transcosmos, we believe that UNQ itself will grow larger to improve our ability of data analysis, CRM, service level and acquisition of global brands.”

UNQ Overview

Business:           Wholesale/sales promotion to the online retailers of Cosmetics & Personal care products
Location:            Shanghai, China
Established:       2010
President:           Wang Yong
Net Sales:           224 million yuan (about 4.0 billion yen) in the year of 2013
Employees:         About 120
Main Supplier:     Shiseido, Kose, Sunstar, Unicharm, etc.
Main Wholesaler: JUMEI, The Store, JD.co, TMAL, VIPS, etc.

transcosmos EC One-stop service in China (Cosmetics & Personal Care Market)

*transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

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