With its extensive e-commerce operations services record, helps brands grow business on Douyin

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda) is proud to announce that Shanghai transcosmos Marketing Services Co., Ltd. (Headquarters: Shanghai, China; CEO: Eijiro Yamashita; transcosmos China), its wholly-owned subsidiary has received a 2022 Douyin (the Chinese version of TikTok, Douyin) E-Commerce Brand Operations Services Partner certification.

2022 Douyin E-Commerce Brand Operations Services Partner Certificate

Under the Douyin E-Commerce Brand Operations Services Partner model, service companies are evaluated on their capabilities based on six evaluation standards, namely, “live commerce operations,” “store operations,” “short-video operations,” “Douyin account operations,” “ad. placement,” and “commitment.” Based on the evaluation results, companies displaying superior operational capabilities receive the certification. The selected service partners assist their clients in managing their business on Douyin, offer high-quality content plans and exceptional customer services, and help clients expand sales and boost customer satisfaction and loyalty. Ultimately, the service partners guarantee brands a long-term success in managing their stores in the Douyin ecosystem (*). After going through a rigorous screening process, transcosmos China has earned the service partner certification.
 (*) Source: The Douyin E-Commerce Learning Center

transcosmos China launched one-stop live commerce services on Douyin in 2021. Its specialized operations team with expertise offers professional live commerce operations services to brands whilst helping them expand their sales channels, thereby assisting brands in growing their online business in China.

In March 2022, transcosmos China ran a live streaming event casting a top-tier Key Opinion Leader (KOL) on Douyin, achieving roughly more than 130 million yen (7 million yuan) during the event. In addition to conducting various analyses based on the client’s objective and expected results, transcosmos China assigned the best KOL to make the most of the campaign, developed and ran a unique live-streaming trailer, as well as built and carried out an operations strategy. Such well thought out preparation led the event to being a huge success.

With its five core operations capabilities in Douyin services, namely, capabilities in short video content development, product operations, store live streaming, traffic operations and user segment operations, transcosmos China offers the right solutions tailored to pain points and challenges that each client faces. Ultimately, transcosmos China helps clients identify new business opportunities and continuously create brand values.

■About transcosmos China

transcosmos entered the Chinese market and launched its offshore services business in 1995. Today, transcosmos has its bases and subsidiaries across 22 cities in China including Shanghai, Beijing, Tianjin, Hefei, Xi’an, Changsha, Wuhan, Suzhou, Neijiang, Taipei and more. The company offers extensive services such as business outsourcing including contact centers, e-commerce one-stop, digital marketing and system development for both Chinese and global brands.