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transcosmos helps boost customer experience of VAIO® branded PCs in China


Offering customer and technical support services

Shanghai transcosmos Marketing Services Co., Ltd. (Headquarters: Shanghai, China; CEO: Eijiro Yamashita; transcosmos China), a wholly-owned subsidiary of transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda), launched customer services and technical support services for VAIO® branded PCs in the Chinese market in collaboration with Shanghai Jonen Intelligent Technology Co. Ltd. (Headquarters: Shanghai, China; General Manager: Huang Xinchu; VAIO’s sole agent in China)), a Chinese sole agent of VAIO Corporation (Headquarters: Nagano, Japan; President : Hidetoshi Yoshida) in August 2017. transcosmos China contributes to boosting VAIO customer experience with its high quality services.



The first Sony VAIO PC arrived in 1997. Since then, VAIO continues to enjoy a high reputation and is a PC brand loved by consumers for its stylish design, unique user experience and unparalleled performance. In 2014, Sony sold its personal computer business which was operated under “VAIO” brand to Japan Industrial Partners Inc. and subsequently, VAIO Corporation was established in July of the same year. After 3 years, in August 2017, VAIO returned to the Chinese market, selling its products on JD.com, a leading e-commerce platform in China. Along with this move, transcosmos China started to offer customer and technical support services for the brand. Its extensive services include customer inquiry support for product purchase, product repair/replacement/returns, technical support, peripheral equipment purchase, and media inquiry support.

Being recognized for its expertise in the contact center services sector and having a 12-year service record in the Chinese local market as a global BPO player, transcosmos was named VAIO’s partner for the brand to make inroads into the Chinese market for the second time.

“Being a long-term partner of VAIO’s global business, transcosmos has abundant experience in supporting VAIO products. transcosmos China also has been offering technical and customer support services for VAIO products in China for a long time. Its deep understanding of VAIO products along with the service expertise it has made transcosmos China the optimum partner for the VAIO brand to re-enter the Chinese market,” Mr. Huang Xinchu, General Manager of VAIO’s sole agent in China said. “transcosmos China offered us an efficient and adequate solution quickly. Thanks also to its comprehensive support including the arrangements of software, hardware and customer support agents, we could deliver the solution. With its professional technical support and customer service for VAIO's Chinese consumers, transcosmos China is playing a critical role in VAIO brand’s re-entry into the Chinese market.”

■VAIO® products sold in China

Product name:    VAIO®

Product types:    VAIO® S11, VAIO® S13, VAIO ® Z

Chinese official website:  http://www.vaio-china.com

Purchase products here:  VAIO flagship store on JD (https://mall.jd.com/index-1000091241.html)

transcosmos delivers one-stop outsourcing services, ranging from e-commerce, to system development, to integrated marketing as well as contact center services. As a leading global BPO company, transcosmos aims to deliver integrated services that help clients expand sales whilst reducing costs in this consumer-driven, digital transformation era.


*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.

*In Japan, VAIO and are registered trademarks of VAIO Corporation; Outside of Japan, VAIO andare registered trademarks of Sony Corporation.

*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.


About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 170 locations across 33 countries with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients' excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’transformation by leveraging digital technology, responding to the ever-changing business environment.

Media Relations:

For enquiries from members of the media,

please email us at marketing@transcosmos-cn.com

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