Supporting clients Instagram promotions with “Empathetic and Creative” content, with use of UGC

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda) is pleased to announce that the company has formed a strategic business alliance with indaHash (Headquarters: Warsaw, Poland; Representative: Barbara Sołtysińska), the world’s number 1 Influencer Marketing platform (*1). Through indaHash, transcosmos will match the best influencers for clients and, by using high-quality and creative content that influencers create, the company will improve the effectiveness of social media promotions focusing mainly on Instagram.

Over recent years, as Instagram utilization is being more active in corporate promotions, creation of high-quality and creative content that leads to high engagement has become a challenge to maximize the effect of the promotions. As one of the problem-solving methods, transcosmos has been focusing on the value that UGC (User Generated Contents) brings to Instagram promotions, which is produced and generated by general users, mainly influencers, rather than enterprises. Due to this, transcosmos has formed a strategic business partnership with indaHash, which has the biggest number of influencers in Japan at around 20,000 people.

indaHash is an influencer marketing platform that connects clients that want to conduct campaigns with influencers that create and provide creative content. indaHash has a focus on mid-tier influencers, as not only the top macro influencers who have a big reach are effective, but also micro influencers that have the ability to post content can win empathy and engagement from their followers and other users. It is not only possible, but statistics show that it's very practical to make products and services on social media appealing from a user’s point of view and expand the reach of content with use of said influencer marketing. Also, the influencers registered with indaHash have passed strict profile-investigation (*2), and therefore, we are able to expand the reach of a clients’ products and services while measures for brand safety.

＜Survey item＞

• Profile: It is not a fake / fraudulent account, it has achieved the engagement rate threshold, etc.
• Contents: Beautiful and high-quality content. Causing no damage / harm to other people (not offensive contents) etc.

indaHash Mr. Nomura, Country Manager, Japan, comment
I am extremely excited for this cooperation. transcosmos has a history of supporting various companies in going through digital transformation and it’s a perfect partner for indaHash, whose mission is to wire all kinds of brands into the world of influencers. We believe that our joined knowledge and deep understanding of clients’ needs and goals will result in many great and effective campaigns.

transcosmos will strengthen the usage of UGC in clients’ social media promotions and will try to increase the engagement rate and expand sales, by planning and operating promotions using high-quality “empathetic and creative” content that is created by influencers from indaHash. By utilizing numerous advertisement operation results and know-how from past experience, transcosmos will continue to maximize the marketing effect for clients.

*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.