Home>Company News>2016>transcosmos Increases Its Stake in UNQ, the Leading E-Commerce Distributor in China to Strengthen Capital & Business Alliance with the Company

transcosmos Increases Its Stake in UNQ, the Leading E-Commerce Distributor in China to Strengthen Capital & Business Alliance with the Company


Aggressively Drive Direct Sales Model in China, ASEAN and Western Markets

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) entered into a definitive agreement with UNQ (Shanghai) Co., Ltd. (Headquarters: Shanghai, China; CEO & Founder: Wang Yong; hereafter, UNQ) to make additional investment in UNQ and enhancement of capital and business alliance with the company. transcosmos is the second largest shareholder after Wang Yong, President & Founder of UNQ. With this additional investment, transcosmos’s ownership ratio in the company increases from 26.3% to 39.9%.

As an E-Commerce distributor mainly for Japanese brands such as SHISEIDO, KOSE, SUNSTAR, unicharm and Calbee, UNQ operates wholesales and sales promotional activities for Chinese major online retailers including JUMEI, The Store and JD.com, with official sales representative rights. The company also operates business-to-consumer sales through opening UNQ brand stores on those online retailers as well as operating brands’ flagship stores and its own flagship store on TMALL. Furthermore, through building Japan to China cross-border E-Commerce model, UNQ is now driving its effort to expand Japanese brands’ sales in China.

In addition to their highly attractive and extensive product selection as well as merchandising skill, UNQ owns strong capability to close deals based on their rich marketing know-how which ultimately results in sales. As the largest scale E-Commerce distributor in China which specializes in cosmetics, personal care and food products, UNQ continues to achieve big leap in sales in recent years and planning to surpass 60 billion yen by 2020.

Since signing capital and business alliance agreement with UNQ in March 2015, transcosmos has been engaging in Chinese E-Commerce distribution process as an E-Commerce distributor. With increasing its stake in UNQ, transcosmos further enhances partnership with the company and aggressively drives its direct sales model to sell its client companies’ superior products via leading Chinese online retailers. transcosmos aims to make further contribution to expand client companies’ sales through selling their products not only in China but also in ASEAN and Western markets with leveraging transcosmos’s BtoC channel and other sales channels respectively.

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 160 locations in 28 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients' excellent products and services to consumers in 45 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

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