Home>Company News>2017>transcosmos develops “AI Copywriter KOTOBA TAKUMI” (beta-version), a unique system which excels in in-feed ads

transcosmos develops “AI Copywriter KOTOBA TAKUMI” (beta-version), a unique system which excels in in-feed ads


“Communication Science Lab”, an AI lab which specializes in communication, transforms its copywriting know-how into AI

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) and its AI laboratory, “Communication Science Lab” developed its unique system, “AI Copywriter KOTOBA TAKUMI (a master craftsman of words)” (beta version) which helps advertisers create copies for text ads with a focus on in-feed ads. The official service is due out in spring 2018.

▲In-feed advertising copy written by “AI Copywriter KOTOBA TAKUMI” (beta version)

With this system, ad planners need only enter “what they want to appeal”, then “AI Copywriter KOTOBA TAKUMI” (beta version) will generate various ideas on “ways to appeal” by utilizing data science such as machine learning and natural language processing (NLP). The system creates a massive volume of copies using a variety of expressions for in-feed advertising, based on conditions of target audiences set by ad planners and USP (Unique Selling Proposition) of the target product. After creating various options, the system then recommends the most adequate copy to deliver the highest performance, based on past data records.

An automated copywriter for text advertising – A solution for a pressing challenge facing advertisers

The online advertising market has achieved rapid growth, with a remarkable expansion in the in-feed advertising market which includes social media such as LINE, Facebook, Twitter, Instagram, curation media, and news apps; the expansion of the market is expected to continue. Consequently, the volume of ads and their market circulation is increasing than ever before. As a result, there is a growing demand for copywriters and creative staff to swiftly create various kinds of creative contents, in order to effectively deliver the appropriate advertising message to the right targets to satisfy their needs and lifestyles. In Japanese society where domestic labor shortage and overwork have become the focus of public attention, copywriters and creative staff are overwhelmed by ever daunting workloads. It has become inevitable to utilize AI as well as automate the production process in the text advertising field in order to overcome these challenges.

Potential and future plans for “AI Copywriter KOTOBA TAKUMI” (beta version)

With “AI Copywriter KOTOBA TAKUMI” (beta version), advertisers will be able to auto-create a massive volume of copies that boost the performance of ads, without the restriction of resources in production sites. transcosmos will conduct pilot operations for clients who require mass production of copies aimed at boosting engagement with their customers by improving the accuracy and efficiency of web marketing operations that the company offers its clients. transcosmos continues to upgrade its system in order to create more effective advertising copies for each specific media and industry by gaining insights from external research institutes through “Donated Fund Laboratory Global Consumer Intelligence (GCI)”, organized by the associate professor at the School of Engineering at University of Tokyo, where transcosmos takes part in its university-industry collaboration efforts.

About AI laboratory “Communication Science Lab”

In today’s society where consumers and businesses are rapidly going digital and omni-channel, transcosmos has established its “Communication Science Lab.” Founded on September 1st of 2017, the laboratory specializes in applying science to business-to-consumer communication. With the aim of implementing society’s next form of communication, Communication Science Lab invited Mr. Satoshi Sekine, an Associate Research Professor at New York University as its technology adviser, and currently promotes proof-of-concept and university-industry joint research by utilizing cutting-edge technologies such as AI and robotics as well as data science which involves machine learning and natural language processing. The lab also promotes the development of transcosmos’s unique, purpose-built AI and data analysis methodologies while developing talent.

About Donated Fund Laboratory Global Consumer Intelligence Course (GCI)

GCI is a donated fund laboratory which conducts consumer intelligence related research as it develops talent. Led by the Ministry of Economy, Trade and Industry along with corporations engaged in data collection and analysis, the lab is located at the Department of Technology Management for Innovation, School of Engineering at University of Tokyo. Organizer and Associate Professor, Yutaka Matsuo is one of the leading authorities in the field of AI research in Japan who specializes in and web engineering. Mr. Matsuo serves as Track Chair for Web Mining Session at the World Wide Web Conference, the most prestigious international academic forum for web related fields.


*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.


About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 174 locations across 31 countries with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.

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